CASE STUDY
ÉTUDE DE CAS
Traffyk.ai uses Vanta to establish trust with enterprise buyers
With Vanta’s continuous monitoring, Traffyk.ai proactively addresses potential issues, safeguarding sensitive data and reinforcing its commitment to security.
Vanta’s automated compliance management streamlines Traffyk.ai’s operations, saving the company an estimated AU$125,000 in annual headcount costs.
With Trust Center, Traffyk.ai showcases its robust security and compliance measures to attract and retain large enterprise clients.
"For a startup, every dollar saved is a dollar that can be invested elsewhere into the business. Vanta's solution not only saved us money, but also gave us peace of mind. We could confidently go into client meetings knowing our compliance and security were airtight, backed by real-time data and automation."
The company
Tackling communication overload
Founded in 2021 by experts Kate Abrahams and Alex Manchester, Traffyk.ai addresses the growing problem of communication overload. With deep backgrounds in corporate communications and data analytics, the founders understand the challenges of fragmented communication channels.
Traffyk.ai’s platform consolidates data from a wide range of systems including email, Slack, Microsoft Teams, Viva Engage, Google Workspace, service desk tools, and even other analytics products—such as Google Analytics—to provide AI-driven insights across an enterprise.
“Our approach integrates seamlessly with every communication channel in use as well as non-traditional tools that have become communication channels. We track and analyse behaviour patterns across these systems—examining when messages are received, how long they're engaged with, and the overall daily workload of employees,” Alex explains.
With insights and recommendations from Traffyk.ai’s platform, teams benefit from more effective and efficient communications.
The challenge
Scaling security amid rapid growth
As Traffyk.ai began to gain traction and expand, it faced a crucial challenge: safeguarding its growing volume of data. The startup, which has rapidly attracted a roster of large enterprise clients, quickly came under intense scrutiny to uphold rigorous security and compliance standards.
“With our deep experience in corporate environments and managing third-party products, we knew that prioritising security and privacy was non-negotiable, especially given the rising concerns over cyber threats and compliance,” said Alex.
The team quickly recognised that manual compliance processes were unsustainable. They needed an automated solution to continuously monitor vulnerabilities and ensure adherence to standards like ISO 27001 and SOC 2. Given the prohibitive costs of hiring dedicated compliance personnel, an efficient, automated system became even more essential.
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The solution
A game-changing solution for compliance
To address these challenges, Traffyk.ai turned to Vanta. The decision was driven by Vanta's ability to provide continuous monitoring and immediate visibility into the company's compliance status—plus its world-class automation capabilities. By integrating Vanta and connecting Traffyk.ai’s applications and libraries to the platform, the team was able to track security measures and compliance controls in real-time.
Once Traffyk.ai integrated Vanta and began connecting its applications and libraries, the team received a stream of clear, actionable tasks to tackle compliance needs. Vanta enabled Traffyk.ai to achieve ISO compliance and ensure the company adhered to best practices in cybersecurity.
“We needed to scale our operations while upholding the highest levels of security and compliance. Our clients expect nothing less. Using Vanta we were able to meet those expectations without overwhelming our small team with manual tasks,” said Alex.
The impact
Driving growth, trust, and efficiency
Choosing Vanta was a strategic move for Traffyk.ai. It wasn’t a decision meant to check a box for compliance—it was about building a solid foundation that could scale with the company.
Vanta's platform allowed Traffyk.ai to automate tedious compliance checks, freeing up the team to focus on innovation and growth. Manchester says, “It felt like having an extra team member who never sleeps, constantly vigilant and ensuring we're secure."
By avoiding the need to hire a full-time compliance analyst, Traffyk.ai saves an estimated AU$125,000 annually. This cost-saving, coupled with the improved efficiency of compliance management, allowed the company to invest more in product development and growth.
The partnership with Vanta significantly enhanced Traffyk.ai's credibility with clients and business pipeline. By leveraging Vanta's Trust Center, Traffyk.ai can swiftly and confidently showcase its strong security posture, condensing the sales cycle from months into weeks. With Trust Center, clients are reassured by a clear, real-time presentation of Traffyk.ai's compliance status.
As the startup continues to grow, Alex is confident Vanta's scalable solutions will support Traffyk.ai's evolving needs, ensuring a strong foundation for future success.
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